For years, my clear liquor of choice has been gin so it's been pleasant to see the spicy nectar going through a bit of a renaissance when it comes to more handcrafted products. As with any semi-artisinal product, distribution is always the key. So, imagine my surprise last year when I discovered Crossroads is equally bullish on hand-crafted, small batch gin and distributes my beloved Junipero.
So, what can we do? We can all ask for it. I propose we gin drinkers engage in a bit of viral marketing. First, go buy some Junipero and try it. (I found mine at Kahn's.) Going off the assumption that you like it (and I think you will), the next time you order gin in a bar, ask for Junipero. They'll say "We don't have it," or if they're good, they'll give you a list of the gins they do have, or if they're, say, Bugg's Temple, they'll look at you like you have two heads, and say "What is *that*?"