Tuesday, February 15, 2005


I saw the first mention of Cereality (Cereal Bar and Cafe) while I was traveling a few weeks ago. Since then, I've seen several press reports, the latest in the weekend paper's USA Today Weekend supplement.

So the story goes at least one of the founders is an ex-Wall Streeter and he used to work with a guy who carried Cocoa Pebbles in his briefcase. And they figured, why not open a breakfast place for these people -- people who are closet cereal nuts, have their own blends, like fruit but find it doesn't travel well, etc. And, voila', Cereality.

With stores now open in Tempe, Philadelphia (and soon, Chicago!), this upstart little "breakfast bar" is looking like it's well on its way. Servers called "cerealogists" wear pajama tops and serve customers two scoops of cereal (and one scoop of topping) in Chinese takeout style containers that hold milk. Price? Abotu $2.50. They offer most all name brand cereals (like Captain Crunch and Fruity Pebbles), add-ins (Lucky Charm marshmallows or crunchberries, anyone?), fruit plus hot cereal and more. (Bananas are apparently the most popular breakfast cereal topping.)

I didn't see a menu on their web site but from news reports, the cereal combination I'd be most willing to try? The Devil Made Me Do It: 1 scoop Cocoa Puffs, 1 scoop Lucky Charms; chocolate milk flavored crystals topped with malted milk balls. Breakfast! Nutritious and delicious!

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